La Marzocco x Allpress: Florence Awaits

25 June 2026— Wholesale Services

Florence is calling

For more than 30 years, Allpress and La Marzocco have shared a commitment to craftsmanship, quality and hospitality. What began with a fax sent from New Zealand to Florence has grown into a partnership spanning cafés, roasteries and hospitality businesses around the world.

Now, we’re inviting seven café owners from Australia to experience where much of that story began.

The Allpress x La Marzocco Trade Incentive returns for 2026, rewarding cafés that continue to grow their Allpress offering while creating new opportunities to drive sales, build customer loyalty and strengthen their business. Winners will travel to Florence for four unforgettable days immersed in coffee, hospitality and culture at Accademia del Caffè Espresso.

There’s no better place for it. As the birthplace of La Marzocco, Florence is a city where craftsmanship, food, design and coffee culture come together. From neighbourhood espresso bars to world-renowned workshops, it’s an opportunity to connect with fellow café owners and return home inspired with fresh ideas for your business.

How to enter

1. Register your interest
Complete the registration form (link below) to enter the programme.

2. Range at least one Everything But Coffee product
Ranging one product from the Allpress Everything But Coffee portfolio unlocks your eligibility.

3. Start earning points
Every point you earn equals one entry into the prize draw. The more points you collect throughout the promotional period, the greater your chances of joining us in Florence (more details below).