

Win a trip to Florence, the home of espresso
The Allpress x La Marzocco Trade Incentive returns for 2026, rewarding cafés that continue to grow their Allpress offering while creating new opportunities to drive sales, build customer loyalty and strengthen their business.
Winners will travel to Florence for four unforgettable days immersed in coffee, hospitality and culture at Accademia del Caffè Espresso.
Full T&Cs below.
Full Promotion Terms and Conditions
Competition to win one of seven trips to Florence, the home of espresso (“Promotion”).
1. Promoter
The promoter is Allpress Espresso Australia Pty Ltd (ABN 16 088 087 807) of 58 Epsom Road, Zetland, NSW 2017;
Phone: +61 (02) 9662 8228;
Email: coffee@allpressespresso.com.au (mailto:coffee@allpressespresso.com.au)
(“Promoter”)
2. Promotion Period
The Promotion commences at 12:01am AEST on 3 August 2026 and ends at 11:59pm AEST on 30 November 2026 ("Promotion Period"). Entries received outside this period will not be eligible.
Entries will be deemed accepted at the time of receipt by the Promoter and not at the time of transmission.
3. Eligibility
The Promotion is open to persons who satisfy each of the following criteria (“Eligible Entrants”):
- Are the proprietors of a café business with an active Allpress Australia have no outstanding debts to the Promoter; and
- If a natural person, are aged 18 years older; and
- Are resident in Australia; and
- Have completed the ‘Gateway to Entry’ specified in clause 4.
Employees, contractors and immediate families of the Promoter, their related entities and any agencies associated with the Promotion are ineligible to enter.
Failure to complete and submit the entry form during the Promotion Period will exclude participants from the Promotion.
Failure to provide requested documentation may result in disqualification from the Promotion.
Entry is limited to one (1) person per café business. Multiple entrants from the same café business will not be accepted.
Once an entry is submitted, entrants acknowledge that their entry may not be withdrawn, altered or deleted (except as and where required by the Promoter).
4. How to Enter
To enter the Promotion, Eligible Entrants must, during the Promotion Period, locate the Promoters’ online entry page, fill out the online entry form by providing all requested information and submit.
After completing the online entry form, Eligible Entrants receive entries into the random prize draw by completing a Qualifying Activity specified in the table below during the Promotion Period. Each Qualifying Activity earns points (with the exception of the Gateway to Entry), with each point representing one entry into the prize draw.
The Points System
Additional Conditions:
In these Terms and Conditions, “SKU” means each unique product sold by the Promoter as identified in the trade promotion package published with these Terms and Conditions.
In order to receive the points attached to a monthly purchase of an SKU, the Eligible Entrant must actively stock the SKU in its café for the duration of the Promotion Period.
Social Activations are limited to one qualifying post per Eligible Entrant per calendar month.
Allpress reserves the right to verify purchases, product ranging and social media activity before awarding points.
On a monthly basis, the Promoter shall publish a points table setting out the names of each Eligible Entrant and the number of points accumulated by that Eligible Entrant as at the date of publishing (Points Table).The Eligible Entrants consent to this Points Table being shared with all Eligible Entrants and the Promoter’s staff and contractors.
5. Prize Details
There will be seven (7) prizes awarded. Each Prize consists of a four (4) day, three (3) night trip to Florence, Italy, for one person, including:
-Economy flights to and from Florence
-Airport transfers in Italy
-Accommodation in a 4-star hotel
-3 meals per day
-Scheduled activities including a tour of Accademia del Caffè by La Marzocco
Each Prize value is AUD $6,000 per person.
The total prize pool is valued at $42,000 AUD.
Prize values are correct as of 13 July 2026.
To redeem the Prize, winners must:
•Be available to travel during March 2027 or April 2027.
•Hold a valid passport and satisfy all applicable travel and entry requirements.
Travel outside the official itinerary, including any additional accommodation or personal arrangements, is the responsibility of the participant.
Arrival and departure flights will be arranged only in accordance with the official itinerary to and from Florence and are subject to the scheduling of the relevant airline.The Promoter makes no warranty or representation as to arrival or departure times or cabin class.The winners are responsible for obtaining their own travel insurances to meet their individual needs.
Additional travellers may accompany winners at their own expense but will be responsible for arranging their own travel and accommodation and will not be permitted to participate in official programme activities unless otherwise approved.
The prize is not transferable, exchangeable or redeemable for cash.The Promoter accepts no responsibility for any variation in prize value.
The Promoter reserves the right to substitute the Prize with one of equal or greater value, where necessary due to circumstances beyond its reasonable control or as otherwise required by law.
6. Prize Draw
The prize draw will take place at Allpress Espresso Australia Pty Ltd, 58 Epsom Road, Zetland, NSW 2017, Australia on Tuesday, 1 December 2026.
Winners will be selected at random from all eligible entries, using a random number generator application of the Promoter’s choosing.
The first seven (7) valid entries drawn will each receive one (1) Prize.
Accumulating more entries (by way of points in accordance with clause 4) increases the chance of winning but does not guarantee success.
7. Winner Notification
Winners will be notified via email and/or phone within 2 business days of the prize draw.
Winners must respond to claim their prize within seven (7) days of being notified.If a winner does not respond within seven (7) days, is deemed ineligible, or is unable to accept the prize, the Promoter reserves the right to conduct an unclaimed prize draw in accordance with Clause 8.
8. Unclaimed Prize Draw
If required, an unclaimed prize draw will take place at the offices of Allpress Espresso Australia Pty Ltd, 58 Epsom Road, Zetland, NSW 2017 at 10:30am AEST on Tuesday, 9 December.
The winner(s) of any unclaimed prize draw will be selected at random from all remaining eligible entries using a random number generator application of the Promoter’s choosing.
Winner(s) of any unclaimed prize draw will be contacted in the same manner as the original draw.
9. Privacy
Personal information provided by Eligible Entrants will be collected and used by the Promoter for the purpose of conducting and administering the Promotion, including contacting winners and fulfilling prizes.
In addition, to facilitate travel arrangements, winners may be required to provide personal information including:
•Passport details;
•Date of birth;
•Contact information;
•Emergency contact details;
•Dietary requirements; and
•Any information reasonably required to administer the prize.
Winners also consent to the use of photographs, video footage or interview content captured during the trip for promotional purposes.
The Promoter may collect entrants’ personal information directly or through its agents or contractors.The Promoter will use Eligible Entrants’ personal information to conduct and manage the Promotion.The Promoter may disclose Eligible Entrants’ personal information to its related companies, agents and contractors to assist in conducting the Promotion, communicating with entrants or storing data. This may include disclosures to organisations outside Australia.
By entering, all Eligible Entrants consent to the Promoter keeping the personal information of Eligible Entrants on the Promoter’s databases to use for future marketing purposes, including contacting Eligible Entrants by electronic messaging provided that, where required by the Spam Act 2003 (Cth), the Promoter includes a functional unsubscribe facility in each direct marketing communication it sends the Eligible Entrant notifying the Eligible Entrants that they may use to opt-out of any further such communications and provided that the functional unsubscribe facility complies with the Spam Regulations 2021 (Cth).
By entering, all Eligible Entrants consent to receiving email or SMS messages from the Promoter without any functional unsubscribe facility if they relate primarily to the conduct of the Promotion.
Personal information will be handled in accordance with the Promoter's privacy policies, including:
- Allpress Espresso Australia Privacy Policy: https://au.shop.allpressespresso.com/policies/privacy-policy (https://au.shop.allpressespresso.com/policies/privacy-policy)
Eligible Entrants acknowledge that their entries and their name, locality, username and/or profile photograph (if applicable) may be used for promotional purposes on the and available for public viewing during the Promotional Period and in perpetuity (unless otherwise requested) without compensation.
10. Limitation of Liability
The Promoter, its associated agencies and companies exclude all liability (including negligence) except for any liability that cannot be excluded by law (including any applicable guarantees under the Competition and Consumer Act 2010 (Cth), as applicable), for any direct or indirect injury, loss and/or damage arising in any way out of the Promotion. This includes, but is not limited to:
- technical malfunctions, delays or failures, including those resulting from accessing any materials related to the Promotion and any incorrect, inaccurate or incomplete information communicated in the course of, or in connection with, the Promotion as a result of any technical malfunctions, delays or failures;
- theft, unauthorised access or third party interference;
- lost or damaged entries, Prize claims or Prize(s); and/or
- acceptance and/or use of any Prize;
- events beyond the Promoter’s reasonable control that prevent or delay the Promotion or travel;
- any loss, damage or injury arising from participation in the Promotion or acceptance of the Prize (including in the course of any travel associated with the Prize); or
- Changes imposed by airlines, accommodation providers or government authorities.
11. Social media platforms
By entering into, and/or participating in and/or reading about the Promotion through Meta, Instagram or any other social media platform, Eligible Entrants:
- agree to comply with the terms of use for the social media platform;
- release the social media platform from all claims based on, related to or arising from the Promotion; and
- acknowledge and agree that the Promotion is in no way sponsored, endorsed, administered or affiliated with the social media platform.
To the extent permitted by law, the Promoter is not responsible for any loss, damage or injury to Eligible Entrants, or any other participant, resulting from entering into, and/or participating in, the Promotion, including any loss, damage or injury arising from any material published, or any comments made, by third parties about the Eligible Entrant, or any other participant, on any social media platform in connection with the Promotion.
12. Disqualification
The Promoter reserves its rights to:
- disqualify any entry a person who has an outstanding debt to the Promoter during the Promotion Period;
- verify participant eligibility and Qualifying Activities, including audits of purchasers and promotional claims and requesting supporting evidence.
- disqualify any entry that is incomplete, illegible, incorrectly submitted or otherwise tampered with;
- to disqualify any Eligible Entrant who tampers with the entry process, submits an entry that is not in accordance with these Terms and Conditions, or acts in a fraudulent, dishonest or disruptive manner;
- remove duplicate entries and retain only the first valid entry received from an Eligible Entrant; and
- request verification of any information relevant to entry into, and/or participation in, the Promotion in respect of the Eligible Entrant, including, but not limited to, verification of the Eligible Entrant’s age, identity, address, social media profile.
The decision by the Promoter to accept or reject an entry is in the Promoter’s sole discretion and no correspondence will be entered into.
13. General
If for any reason beyond the control of the Promoter, the Promotion is not capable of running as planned and administration of the Promotion is affected, the Promoter reserves the right to cancel, terminate, modify or suspend the Promotion.
To the extent permitted by law, these terms and conditions, and any disputes or claims arising out of or in connection with the Promotion or other subject matter of these terms and conditions, are governed by, and will be construed in compliance with, the laws of Victoria Australia and the parties agree that the courts of Victoria, Australia have exclusive jurisdiction.
Permit Number:
Authorised under:
NSW Authority no.TP/05237
SA Licence no. TBC
ACT Permit no. TP 26/01642


